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Design for your Audience, OK but how?
In this talk Andy Kirk unpacks what it actually means to design for your audience. He will explore the different aspects of classifying audience characteristics around motivation, capability, capacity and pressure. Additionally, he'll look at the different settings in which audiences may encounter or experience visualisations, and how these affect design choices. Along the way, Andy will reflect on ways of making data more relatable and participatory to amplify the possibility of facilitating understanding.


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